Why Trust Us
Your Trusted Partner for Precious Metals
We’re Europe’s leading platform for selling and storing precious metals, part of the MKS PAMP Group, a Swiss family group with over 60 years of global expertise.
$0 billion
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$0 million
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A global authority in precious metals
GOLD AVENUE is part of Bullion International Group, the retail division of MKS PAMP GROUP — a Swiss family-owned company that has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.
Learn more about MKS PAMP GROUPBullion International Group also includes such well-known brands as APMEX, MTB, OneGold, Bullion.com, the Bullion Card, and Citadel.
Learn more about Bullion International GroupStore or Ship - The Choice is Yours
At GOLD AVENUE, your gold is 100% yours from the moment you purchase it. We are just keeping it safe for you.
Secure Storage in Switzerland
More than 80% of our customers choose to store their metals with us. Here’s why:
-> Your metals are 100% yours
-> They stay off our balance sheet, so they’re always in your name
-> Stored in high-security vaults and fully insured for total peace of mind.
By the way, if you store your products in our vault, you can sell them back to us anytime without any fees.
Discover more about our delivery options and trusted shipping partners.
Insured Shipping, Anytime
You can request shipping across Europe anytime, 24/7, with just one click.
Your products will arrive within days in fully insured and discreet packaging.
Recognised for outstanding customer service
GOLD AVENUE has been named #1 for Customer Service and ranked among the Top 3 for Price-Performance by the Swiss Industry Monitor, an independent study comparing online gold and silver retailers in Switzerland.
A recognition of the experience we strive to deliver every day - from transparent pricing to expert support.
Trusted by leading media
Licensed and Regulated
Committed to Swiss compliance
At GOLD AVENUE, we follow strict Swiss regulations to keep your purchases safe and secure.
We’re authorized under the Precious Metals Control Act (PMCA) and comply with the Anti-Money Laundering Act (AMLA). This means our activities are carefully monitored to prevent money laundering and ensure ethical practices, so you can buy with complete confidence.
You can read more about it here.
Fully Insured and Audited
Our vaults are checked daily, and every year, an independent auditor confirms all stored products—without recording names or serial numbers, so your privacy stays intact.
Everything in our vaults is fully insured against theft, loss, or damage. With coverage from both GOLD AVENUE and our vault operator, your investments are always protected.
Official partner of renowned mints
We ❤️ our customers, and they love us too!
On Trustpilot, we're rated 'Excellent' with an average score of 4.6 out of 5, and 80% of reviewers have awarded us a full five stars!
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Great customer service with prompt…Great customer service with prompt assistance. Easy site to navigate. Happy with my p...Review byMahina,6 days agoClick to view the full review on Trustpilot
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Smooth and reliable gold investingI have had a very good experience with GOLD AVENUE so far. The website is easy to use...Review byMuhammad Raza,October 3Click to view the full review on Trustpilot
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EURO to CHF accountGreat. I made a mistake and your support staff were willing and able to help me fix m...Review byLucas Mostyn,October 2Click to view the full review on Trustpilot
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Excellent platform for buying physical…Excellent platform for buying physical gold and silver. The app is very user-friendly...Review byDmitrijs,October 1Click to view the full review on Trustpilot
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Easy management and very trustfulEasy management and very trustfulReview byEP,October 1Click to view the full review on Trustpilot
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The Gold Avenue client assistant was…The Gold Avenue client assistant was quick, friendly, and incredibly knowledgeable. T...Review bycustomer,September 30Click to view the full review on Trustpilot
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Always competitive prices and huge…Always competitive prices and huge stock.Review byNitinkumar Patel,September 29Click to view the full review on Trustpilot
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All went wellAll went well. Only issue i see is that even though a wire transfer goes through inst...Review byAndreas,September 29Click to view the full review on Trustpilot
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Just great !Just great !Review byStandard User,September 24Click to view the full review on Trustpilot
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A Great Overall ExperienceI’ve had a very positive experience with Gold Avenue. Both the website and app are mo...Review bycustomer,September 24Click to view the full review on Trustpilot
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ReliableFlexible, fast and reliable company. Well designed and well managed.Review byLuis Manuel,September 23Click to view the full review on Trustpilot
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Top marks again for GA.Yet again, soooo easy to invest in gold with Gold Avenue. The purchase process is eas...Review byTrevor King,September 19Click to view the full review on Trustpilot
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great servicegreat service, fast deliveryReview byRaul,September 19Click to view the full review on Trustpilot
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had a great experience shopping with…had a great experience shopping with Gold Avenue . The website is trustworthy and eas...Review bymina amini,September 17Click to view the full review on Trustpilot
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the value of precious metalsthe value of precious metals, a good investment for the future, easy to buy in no tim...Review bysorinn,September 15Click to view the full review on Trustpilot
Frequently asked questions
Read the most frequently asked questions from investors on GOLD AVENUE and on how to buy gold, silver, and precious metals.
Do I own the precious metals I buy on GOLD AVENUE?
You own 100% of the products you buy on GOLD AVENUE. All your stored products are physically kept in our secure vaults and off our balance sheet, so you remain their unique legal owner even if GOLD AVENUE were to cease its business activities.
Indeed, GOLD AVENUE only sells allocated precious metals that belong entirely to you. Other resellers can sell “mutualized” gold, often as a 12.5 kg bar shared with other customers. Although a part of it technically belongs to you, it can be difficult to resell and is usually not available to redeem. Some resellers even sell “paper gold”, which is not physical gold itself but an asset reflecting the price of gold and not necessarily backed by real physical gold.
Is GOLD AVENUE a registered company?
Yes, GOLD AVENUE is a Swiss company officially registered in Switzerland. You can find our registration details on the Swiss Commercial Register (Zefix).
Does GOLD AVENUE have any physical shops?
GOLD AVENUE doesn't have physical shops. We are an online-only platform. However, if you have any question, you can contact our Geneva-based customer service by email, live chat, or phone.
Is GOLD AVENUE a member of the LBMA (London Bullion Market Association)?
GOLD AVENUE sells PAMP products produced by MKS PAMP SA, which is a member of the LBMA and one of only three refineries worldwide designated as “Referee” by both the LBMA and the London Platinum and Palladium Association (LPPM).
What is the MKS PAMP GROUP?
The MKS PAMP GROUP is a global leader in the precious metals industry. Founded over 60 years ago in Switzerland, this family-owned company has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.
GOLD AVENUE is part of Bullion International Group (B.I.G.), the retail arm of MKS PAMP GROUP. B.I.G. also includes such well-known brands such as APMEX, MTB, OneGold, Bullion.com , the Bullion Card, and Citadel.